15. February 2023
New momentum in sales promotion
They are eye-catchers, an attractive building block in branding terms and, above all, quite inexpensive: garden and plant centres, perennial plant growers and nurseries can now use individual picture labels from Güse to identify a wide variety of plants and to set strong accents in their green experience world. What’s more: a striking design, your company’s own logo and brilliant colour images on push-in, adhesive and loop labels as well as on large-format signage increase the offer’s impact while strengthening customer loyalty at the same time.
Your own label collection entirely according to your ideas? With Güse this is no longer a costly undertaking, because the green sector’s long-standing partner offers its customers not only a broad range of attractive picture labels in a wide variety of formats, materials and shapes in its standard range but also, thanks to its broad expertise, the possibility of immediately raising your own labelling to a completely new level.
Andreas Ziegler, Division Manager for Güse GmbH, emphasises the message: “The share of private label concepts has risen continuously in recent years, especially in this market. Labelling requirements have also steadily grown. Of course, as one of the top suppliers in the market, this inspires us immensely.”
As well as modern design, outstanding image quality and high resistance to external effects, labels today must have one thing in common above all: they must make an emotional appeal to the customer. For this very reason, Güse has now expanded its product and service range. With expert help from experienced packaging designers and in-house graphic artists, labels can now also be customised products according to your own individual wishes. The spectrum of possibilities ranges from the label’s graphic arrangement and embedding the company logo and desired text to matching plant images in brilliant colour and print quality - both on conventional standard labels and on labels in special or large formats.
As Andreas Ziegler confirms: “Larger formats in particular are currently in high demand, because customers increasingly expect comprehensive, soundly-based information about the product and its origin, planting and care.” Around 25% information area is available with the Floga L push-in label, and a total of 50% with the Ideal L push-in.
Güse specialists will naturally help with their experience and creativity when it comes to the arrangement of images and text. An extensive database of modern, high-resolution, attention-grabbing variety images is available to choose from for the right visual material.
Ultimately, each individually-produced label undergoes stringent quality inspection before being delivered to order and on time. Andreas Ziegler says: “Quality and service are our top priorities. And regardless of whether labels are needed for 100 or 100,000 plants, whether once in the season or permanently at fixed delivery times - we accompany our customers from concept and first layout design to the final product.”
Special shapes and large-format picture labels in DIN A4 and DIN A5 format are also possible thanks to our own cutting die production unit. And the combination of conventional and digital label printing leaves nothing to be desired in terms of a uniform, emotional marketing concept – with regard to both product identification labelling and sales space.
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