Mediaform donates to the Kinderjahre (Child-hood Years) Foundation to promote reading projects

Quick, concrete support is possible with a monetary donation – Mediaform is continuing its Christmas campaign to support social projects again this year.
Jörg Weber, Managing Director of the Mediaform Group, says: “We are delighted to support the work of the Kinderjahre Foundation with our donation.”

Hearing that one in four fourth-year schoolchildren cannot read properly should alarm us. The Corona pandemic in particular has contributed even more to a sharp decline in reading skills.

Introducing children to reading is certainly not always an easy task, but it can and must be tackled by all of us: reading aloud, giving books as gifts, equipping school libraries with books, rewarding book loans and starting reading aloud competitions!

Children’s literature is a broad field! Books in the national languages of the countries of origin should also arouse curiosity about otherwise forgotten stories!

According to Hannelore Lay, Chairwoman of the Board of the Kinderjahre Foundation: “Our method is always to exchange ideas with the children and carry out exciting language and reading projects that encourage reflection. We are very grateful for the recognition and support of our work, and especially for our reading projects this year through the generous donation of EUR 4,000 from Mediaform.”