28. October 2021

Photo stake labels made from stone paper for the Green Sector

Reinbek, 28 October 2021. Sustainability is an important purchasing criterion for many consumers nowadays. Therefore points are scored, especially in the green sector, by resource-conserving product identification labels that communicate responsible treatment of the environment. This is why Güse GmbH has enlarged its portfolio again in the area of sustainable labelling solutions – und now offers robust, durable photo stake labels produced from stone paper as well as labels made from renewable raw materials.

They are modern, environmentally friendly and currently available for a total of 86 plant varieties: In particular, the new Ideal S Stonepaper photo stake labels from Güse feature a better environmental balance compared to conventional paper, PE or PVC labels. This is because the material consists of 60% marble quarry waste (calcium carbonate) and 40% biodegradable plastic (HD polyethylene). Their manufacture requires neither crude oil, wood, paper, bleach, acid nor water.

The attractive photo stake labels in standard format, 54 x 138 mm (width x height), were developed specifically for plant identification labelling in wet environments. They are water-repellent, moisture-resistant and temperature-resistant in temperature ranges between +65°C and -40°C. With a material thickness of 350µ, they also offer stability comparable to labels made from PE, HDPE or PVC film. They can be fixed into the plug-in slot at the pot edge provided for this purpose or – depending on the composition, also pushed directly into the soil in the plant container.

Like conventional materials, the new photo stake labels can also carry attention-grabbing printing as well as finishes. The front surface of each label shows an actual photo of the plant, the product’s name, and easily understandable pictograms visually representing the most important information about the plant. The back lists the plant’s characteristics, and also provides enough space for additional useful information about plant care.

Last but not least, stone paper has a food safety certificate for food labelling – and is thus the ideal choice for edible herbs and vegetables.

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Press contact

Andrea Weigert
Corporate communications/PR

+49 40 - 72 73 60 54